According to the online encyclopedia Wikipedia, “hyperlocal” news refers to information about entities and events located within a well-defined, community-scale area, created by a local resident and primarily for area residents to read. Examples of hyperlocal news items include talking about Fourth of July events at a neighborhood park or a musical production offered at a specific high school.

Two Webinars presented by Susie Hale and the Housing Trends eNewsletter and Pat Kitano of Domus Consulting Group offered a new method for agents to become publishers of a newspaper-style hyperlocal site – and thus become a neighborhood expert and local media star.

“Consumers have been leading the way since Internet search began,” said Kitano. With social media such as Facebook and Twitter, he said, you can’t talk about real estate all the time; you have to have real conversations like a good friend. Instead, you have to relate to what consumers are interested in. That’s where Kitano’s Breaking News Network comes in.

Awarded “Most Innovative Media” by Inman News in 2009, the Breaking News Network offers Websites with social media-sourced news and information, built on a WordPress platform to be easy to customize and update by non-programmers.

Why community involvement is important

Breaking News sites like Breaking San Francisco News (at left) offer the three items Kitano says any community wants to know: real-time news, things to do, and “deals” available in the city.

The site offers relevant information, allowing agents to engage on a local, scalable level – and more importantly, in an automated fashion.

“Social media is inefficient,” said Kitano. “Who has the time to be everywhere?”

With Breaking News, automated feeds are posted on neighborhood-focused Facebook and Twitter feeds, you can talk with people who are commenting, ask them to friend you and even make them a page administrator.

A quote came out at the recent Real Estate Technology Conference & Expo (RETSO), that “social media is relational and NOT transactional.” Kitano says instead, “Social commerce is relational AND transactional.” He cited Groupon as an example of the new social commerce culture.

     Real estate part of the discussion?

Of course, you “should let everyone know who you are and provide real estate information as part of a Breaking News setup,” said Kitano. But what are the keys to success? “Social discovery is the next big thing,” said Kitano. “Number one, it connects you to real estate transactions organically. You are creating a value proposition … don’t push, pull.

“Second and more important for real estate professionals, this approach creates quid pro quo opportunities to create business with people like your local restaurants, tax accountants and plumbers. This is attraction marketing.

“The key is to become a local media star,” said Kitano.

Sounding good? Click to the Webinar recording and slides for the full story and your next step to hyperlocal publishing and career success.

We’re still using our e-mail to communicate – but now it can be a more valuable tool to encourage people to connect with you on your social networks!

Thanks to Amy Chorew for giving us some great tips about connecting via your e-mail signature.

One great idea is the free WiseStamp e-mail signature tool, available if you use Gmail, Yahoo, AOL or Hotmail e-mail platforms on a Firefox, Chrome or Safari browser. The quick video tour highlights how you can point your e-mail recipients to your Facebook page (business or personal) and even highlight your latest Tweet.

Chorew also suggests using an electronic business card via the sites about.me, Dooid.com, Google.com/profiles and Follr.com.

     Add an HTEN badge to your e-mail signature

If you are using the Housing Trends eNewsletter (HTEN) and Microsoft® Outlook, then you can add an HTEN badge to your outgoing e-mail!

There are a number of instructional videos in the FAQs section of the HTEN Website. Click to see the video on how to insert one of the HTEN badges.

Make the most of your e-mail with one of these personalized solutions!

In the aftermath of the Japan earthquake, tsunami and even more horrifying nuclear disaster, it’s time for us to prepare for disasters – natural or manmade.

The Website, www.72hours.org, helps you make a plan and build a kit to help prepare you and your family for any emergency: earthquake, flooding, terror alert, contagious disease, transit emergency, evacuation, power outage, fire, tsunami, sirens and shelter-in-place.

The site is aimed at San Francisco residents, but includes general information valuable for anyone.

www.ready.gov is an excellent, nationally oriented site with information for families, businesses and kids.

Showcasing a wide range of publishing, software, and communications and marketing solutions for the real estate industry, FrogPond.com has relaunched with updated graphics, news and multimedia features.

eFrogPond is the publisher of The Pond Report.

FrogPond.com contains 3,500 free reprintable articles, profiles of industry leaders, videos detailing current marketing trends and tools, and a link to the Housing Trends eNewsletter, which has almost 40,000 subscribers nationwide.

“FrogPond.com is an opportunity for agents to get the best information, all in one stop, to arm themselves to work with consumers who have already shopped on the Internet,” said Susie Hale, President/CEO of eFrogPond Inc. “We have included the ‘best of the best,’ with interviews, business articles and other tools so agents and brokers can stay ahead of the consumers' knowledge and real estate trends driving the industry.”

FrogPond.com began in 1994 as a site for booking real estate and motivational speakers and later was where agents could “cut and paste” articles aimed at homebuying and selling consumers. Today, reprintable, royalty-free articles on the Website are aimed at agents, brokers and other business owners, with information on sales and marketing strategies, personal excellence, customer service and business planning.

     Link to Housing Trends eNewsletter, other features

Agents who want timely and accurate information to send their past clients, homebuying and selling prospects now subscribe to the Housing Trends eNewsletter (HTEN). Hale launched HTEN in 2010 as a monthly, free-subscription publication containing timely and accurate consumer-oriented content on national and regional housing sales, economic trends, mortgage rates and calculators, home improvement and maintenance, taxes and insurance.

The electronic publication is customizable for the subscribing agent’s and includes a personalized "Messages" section acting as micro local blog. Agents can e-mail the newsletter or post it on their Facebook page or Website. It has been very successful – today having subscribers across the spectrum of real estate franchises and brokerages. Those subscribers are many of the long-time – as well as the new – readers of FrogPond.com.

Other new features on the redesigned FrogPond.com Website include “picks” from the well-read Hale for motivational and real estate books, as well as a sidebar showing her Twitter feed and entries from the Housing Trends eNewsletter Facebook page.

We all know how important networks are to succeeding in business. But most people mistakenly focus on building one network. Instead, you need to think about three separate ones:

1. Your operational network is comprised of the people you rely on to get work done: your peers, direct reports, bosses, and external contacts. Often times you don’t choose these folks, but you still need to cultivate them.
2. A developmental network is a group of individuals whom you trust and to whom you can turn to for advice. Select people who bring a diversity of perspectives.
3. Your strategic network helps you prepare for and succeed in the future. In this group, include people who work and live at the edge of your current world and can help you see what’s on the horizon.

Source: “The Three Networks You Need” by Linda Hill & Kent Lineback.

by John Forde

Travel is a funny thing. We’ve all got opinions on how to do it best. But lately I can’t help but notice how different those opinions can be.

And since my opinions are always more right than most other people’s opinions (I’m kidding) -- and even though this has zilch to do with writing copy -- I hope you won’t mind if I air out a few of those differences here. Heck, you might even find this helpful (for instance, to print and wave in the faces of fellow passengers). As follows:

Road Rule #1: If your luggage is as big as a dorm-room fridge, it’s too big. I’m just saying.

#2: If you’ve packed for more than five days, you’ve over-packed. No matter what.

#3: Just because you CAN put your airplane seat back, doesn’t mean you should. Seriously.

#4: Ever notice how there’s “turbulence” just before the dinner trolley comes through the aisle?

#5: Ever notice how some passengers “have” to hit the bathroom the moment the dinner trolley arrives?

#6: Get the chicken, not the fish. Almost always. I promise that you’ll thank me later.

#7: Guys, pants on the plane. And not just to hide your hairy legs. You’ll get better service, too.

#8: Talking louder is not a substitute for speaking a foreign language. Learn a phrase or two.

#9: “Do you speak English?” isn’t that key phrase. Start with the local “please” and “thank you.”

#10: Sullen taxi drivers, ticket clerks, and security types don’t typify a nation’s character.

#11: Young parents, when in doubt, take the travel stroller. You’ll be glad for it later.

#12: “Try it, you might like it” applies to more than most people might think.

Gee, I realize I could go on for pages. But ... I won’t. Happy travels.

©2011 by John Forde. John has worked as a direct-response copywriter for 18 years, with a specialty in the marketing of financial and health information products. His entertaining Website is at http://copywritersroundtable.com , where you can sign up for $78 worth of free gifts.

(Flickr photo by David Masters)

The 2010 top producer for the state of Michigan, Kathy Broock Ballard is a fourth-generation real estate professional and personal branding expert. Her recently redone Website is not just classy – it’s a lead-generation marvel! Learn about Ballard and how she flourishes in a tough market.

Read Ballard’s Rainmaker interview

.

Enhancing a boutique brand under the umbrella of a statewide brokerage powerhouse is one task for Jon Swords, an associate broker for Max Broocks, REALTORS®. With the firm's offices covering the tony suburbs of northwest Detroit, Swords has transitioned his Birmingham staff to a powerhouse of youth, diversity and success.

Read Swords’ Trendsetter interview

.

Brad Bjelke has been named Executive Vice President, serving as general manager of Rapattoni, one of the nation’s top three providers of MLS systems. His former role at the company has been in overseeing legal and HR – learn from him why that background in management and law is so valuable at the cutting-edge company.

Read Bjelke’s Industry Visionary interview.

by Marsha Egan

A clean inbox doesn’t have to mean that you have handled and worked every item in it. A clean inbox means that you have briefly reviewed each item in that inbox, and made a decision as to its priority.

Too many people confuse the act of working their e-mail messages with sorting their e-mail messages. Just because a message shows up in your inbox doesn’t require that you immediately work it.

The best practice is to sort it to a place where you can easily retrieve it and work it in its correct priority. Here are three tips for emptying your inbox:

1. Set up a work triage folder. I like to call this the Action folder. This is where you put ANYthing requiring your action. (Like some folks use their inboxes for ... ahem ahem.)

2. Stop scrolling. Start at the top (or at the bottom) and don’t move on until those items are GONE from your inbox. Either deleted, filed away for reference or triaged in your ACTION folder.

3. Set reminders for the stuff you put in your Action folder. Choose the date when you want to work the item.

Bottom line: A clean inbox is the result of well-managed priorities, and results in lower stress.

©Marsha D. Egan, CPCU, PCC, CEO of The Egan Group, Inc., http://inboxdetox.com Marsha is a certified executive coach and professional speaker, specializing in leadership development and workplace productivity. Reach her at marsha@marshaegan.com

Connecting with affluent consumers
Marketing to luxury buyers? eMarketing says wealthy consumers follow brands on social sites but have different priorities and use different sites.

     96% of Americans under 50 are on Facebook
New survey results from Bank of America reveal an astonishing stat: only 4 percent of Americans under the age of 50 are NOT on Facebook! Click for more crucial Facebook statistics.

      5 reasons for B2B marketing with LinkedIn
The influence of social media is a cornerstone to lead generation. Learn why LinkedIn should be a permanent strategy for B2B prospecting.

     9 tips to get comments on your blog
Getting comments on your blog increases your SEO benefits, enhances your status as an industry leader, and makes you feel like someone’s reading your content! Here are 9 ways to encourage people to comment on your blog.

     5 dos and 5 don’ts for activating Twitter at events
Are you new to Twitter and events? Here are 10 tips for building an engaged audience and community for online and real-world events with Twitter.

     LinkedIn power tips
You’ve completed your profile, found quality connections and joined groups, so here are some interactive simulations to help you use LinkedIn more efficiently and effectively.

     7 tips for selling execs on social media
Gaining executive buy-in for social media can be a hard battle. Our friends at Social Media Examiner have given seven great tips for success.

     When and what to post on Facebook
Learn the best day to post, the best time to post, the best words to use, and the best question to ask in addition to how long your post should be in this BizReport Facebook post analysis.

     20 examples of great Facebook pages
If you’re wondering how the “big boys” are using Facebook, here are 20 amazing examples. You must understand they are all using professionals to create FBML pages! However, seeing what McDonald’s, Harley-Davidson, Red Bull, Dell and Coca-Cola are doing is inspirational. (There are several excellent real estate Facebook page designers, e-mail CJ for information.)

     7 awesome B2B Facebook pages
Readers of the previous HubSpot Blog article (above) wondered about great Facebook pages used by B2B companies, instead of just the consumer-oriented companies highlighted previously. Here are 7 awesome B2B Facebook pages.

     80% of small businesses increase socnet use
The use of social media networks (socnet) by small businesses has increased by 80 percent, says a BizReport about a recent Constant Contact survey. Nearly 100 percent of small businesses are using Facebook, with 82 percent reporting it’s “an effective tool.”

Citizen-scientists are participating in a unique social networking drive to gather information on amphibians around the world, according to a new Scientific American article.

To help save the 6,813 known species of frogs and other amphibians, the Website iNaturalist.org has launched the Global Amphibian Blitz to gather information on amphibians around the world.

The Blitz launched on May 25 and had 154 species from 18 countries, photographed and geo-tagged by the end of the first day! For a video on how to join this effort, click to Global Amphibian Blitz or check out the article, “Citizen Scientists and Social Media Aim to Help Prevent Frog Extinctions.”

Good luck (ribbit) ... from me, “The Frog.”

by Maria Gracia

Do you wonder if it is ever possible to get organized and stay organized? Believe it or not, it is possible. It really is as simple as forming and keeping good habits. Once these simple habits are part of your daily routine, it will be much easier to get organized and stay organized.

It only takes 21 days to form a new habit. Join along as we being forming habits that can make a big difference.

     1. Get rid of the evidence
The easiest habit to form is one that will make a very big difference: getting rid of the evidence.

For example, let’s say you’ve just made yourself a sandwich. Simply put everything away that you used to make your sandwich. Get the bread back to the breadbox, perishables back to the fridge, flatware to the dishwasher, and so on. When you have finished eating your sandwich, bring your plate to dishwasher and napkin to the trash (or washer if you use cloth). No evidence remains that you had a sandwich. This practice will help eliminate a lot of messes around the house!

     2. Pick it up and put it away
Don’t sit something down to deal with later. Later usually doesn’t show up very soon. When you have something in your hands, go ahead and deal with it then and there. Put it where it belongs.

In truth, it may be simpler at the moment to set something down and deal with it later. Get in the habit now of picking it up (whatever it may be) and putting it away the second you’re done with it.

     3. Nightly pickup
Let’s face it. After working a full day, coming home and cleaning the whole house just isn’t the most attractive option we can come up with.However, we can do something that will make a big difference. Get in the habit of spending 15 minutes before bed each night picking up and straightening up. It will make a huge difference in your outlook in the morning when you don’t have a mess staring you in the face.

If you do this every night, even your weekly cleaning activities will be less demanding, because you haven’t left a week’s worth of messes to deal with on the weekend.

     4. Involve the family
The reality is that every member of the family plays an important role in maintaining an organized home. Hold a family meeting to decide as a family which chores will be done by each family member. If the members of your family have a say in chore division, they are much more likely to take ownership and do a good job, especially if they know going in that the division of chores can be renegotiated at future family meetings.

Make it a habit to hold a weekly family meeting. They’re a great habit to get into. They ensure communication and can make a big difference.

     5. One-in/one-out

Have you finally gotten to the point of being decluttered and having what you love and use organized? The easiest way to keep the level of stuff you have to maintain minimal is to make sure that for every one thing you bring into your home, one thing goes out – either to donations, trash or recycle.

By getting into this habit, and faithfully following through on it, you are much less likely to be overwhelmed by the level of stuff in the future.

     6. Inventory your medications and supplements

Keep a list of all medications and supplements that each member of your family is taking, including over-the-counter medications and supplements. Keeping track of these in a spreadsheet on the computer is an easy way to keep it updated.

Once you have this list compiled, make sure that your doctor and pharmacist each get a copy of the list. Keep it updated so that they always have the most current listing. This will help your doctor and your pharmacist be aware of any possible drug interactions, keeping you safer.

     7. Assemble first aid kits

Do you have easily accessible first aid kits, or do you scramble to find even a simple band aid? First aid kits are inexpensive, well-stocked and available at drug stores, warehouse stores and department stores. Buy one for your home, one for each of your vehicles and keep a purse-sized one in your purse or briefcase for easy access. You will be prepared for almost any emergency.

     8. Keep accurate records

We’ve all faced different times when we’ve scrambled to find all of the paperwork we might need for something, whether it’s disputing a refused claim with our health insurance, providing insurance copies, and even the dreaded tax audit. By keeping accurate and detailed records you will confidently be able to provide what is needed, no matter the situation. For your own peace of mind it pays to get into the habit of keeping accurate and detailed records.

     9. Do regular family fire drills

Does your family have an escape plan that everyone knows in case of an emergency? It could be the one thing that makes the biggest difference to your family’s safety.

Make an escape plan that everyone in your family can understand – even the youngest member of your family who can understand pictures. But don’t stop with just having a plan. Hold regular fire drills to make certain that everyone knows exactly what to do in case of a real emergency.

     10. Keep a tool box handy
Keep a toolbox in a place where everyone knows not only where to go to get a tool, but where to go to put it back when they are finished with it. By keeping a toolbox handy, you’ll have the correct tool for the job.

After all, it’s much easier to pound a nail with a hammer than a shoe, or screw-in a screw with a screwdriver rather than a butter knife. Just get into the habit of putting the tools back in the tool box as soon as you finish with them.

Want to get organized? Get your FREE Get Organized Now!™ Idea Pak, filled with tips and ideas to help you organize your home, your office and your life, at the Get Organized Now! Website.

You have permission to reprint this marketing tip in your publications. Please include the following Resource Box:

©2011, Maria Gracia. All rights reserved. FrogPond offers you FREE 1 Minute Housing Market Report. Agents Sign Up HERE for your personalized e-Newsletter.

To request information about 1 Minute Housing Market Report, royalty-free articles and/or publishing software, call 800-704-FROG (3784) or e-mail Susie@frogpond.com today.

(Flickr photo by yoppy)

by David Greenberg

Question: How long is the average attention-span? Answer: Short!

How much do people really remember from your presentations? One of the principles that we teach in our Simply Speaking workshops is that we tend to remember items that are in groups of three better than any other grouping.

For example, some popular phrases in the U.S. and some other countries include: “Healthy, wealthy, and wise,” “Tall, dark, and handsome,” “Blood, sweat, and tears,” and of course, “Red, white, and blue.” If you can limit your presentation to only three points, you’re all set.

But what do you do when you have ten points?

The solution is to learn from the phone company! In the U.S., when we tell someone our phone number, we say the first three digits (the area code), we pause slightly, say the next three digits, pause slightly, and say the final four digits. This helps listeners remember the entire phone number.

When we write our 10-digit phone numbers, we typically write them in this format: 888-773-2512, separating groups of digits with hyphens. Even though there are no hyphens on the phone keypad, it helps make the 10-digit phone number easier to remember.

To help listeners remember your entire message, group your main points in groups of three. Provide a roadmap in the beginning of your presentation such as: “First, I’ll cover [item 1, item 2, item 3]; next, we’ll take a look at [item 4, item 5, item 6]; and finally we’ll explore [item 7, item 8, item 9].”

In the body of your presentation, after you’ve covered a section, summarize what you covered before moving to the next section and consider entertaining questions from your listeners.

Most presenters summarize only at the end of the presentation, when the audience may already be lost or sleeping. Remember, three’s the magic number.

For information about our Simply Speaking® workshops and private coaching programs, click here now: http://www.davidgreenberg.com Reprinted with permission from David Greenberg’s Simply Speaking, Inc. Contact him at 1-888-773-2512 or 404-518-7777, david@davidgreenberg.com

You have permission to reprint this marketing tip in your publications. Please include the following Resource Box:

©2011, FrogPond. All rights reserved. FrogPond offers you FREE 1 Minute Housing Market Report. Agents Sign Up HERE for your personalized e-Newsletter.

To request information about 1 Minute Housing Market Report, royalty-free articles and/or publishing software, call 800-704-FROG (3784) or e-mail Susie@frogpond.com today.

(Flickr photo by LollyKnit)

The Federal Trade Commission (FTC) has banned advance fees under its Mortgage Assistance Relief Services (MARS) Rule.

But even if you’re avoiding short sales or referring them to someone else, MARS still applies to you. Here’s a great tutorial from the Northern Virginia Association of REALTORS® on MARS.

     Questions to ask in new-home transactions
Whether you live in Texas or Virginia, agents who work with new-construction homebuyers have special challenges. Builder contracts can be tricky. Here’s a quick list of the most important questions to ask about a new-home transaction.

     31 low-cost ways to promote your business
How can you get your name in front of potential prospects in the most affordable way? Learn 31 marketing strategies to help your business find new customers without breaking the bank.

     5 things you NEVER say while negotiating
Uh, oh, ever let something just “slip out” while you were negotiating? Something that either chilled the air or gave the other party an edge? Here’s what NOT to say.

     3 top daily time-wasters and how to tame them
Social media, e-mail and meetings are work essentials but they are also potential productivity destroyers. Here are tips on how to tame these time-wasters.

     Seen this amazing natural disaster map?
Shortly after the devastating Alabama tornadoes, the New York Times printed a map based on analysis of Sperling’s Best Places, of “Where to Live to Avoid a Natural Disaster.” Wow, I need to move!

      2 business communication skills women need
Women can improve both their personal and professional lives by cultivating these two skills for growth and success. Karen Keller offers encouraging and power-filled words.

The National Association of Real Estate Editors (NAREE) presents its 45th Annual Conference in San Antonio, Texas, June 15-18 at the historic Menger Hotel.

Dubbed Redefining Urban Missions, the NAREE conference will provide the latest word on home prices, mortgages, foreclosure and economic trends with expert speakers from all real estate sectors – financial, commercial and residential.

Urban Land Institute CEO Patrick Phillips will cover “Real Estate’s Next Great Frontier” on opening day. A panel discussion will examine “Historic Preservation – Profit and Non-Profit Motives.”

Sessions also will include “The Growing Latino Market,” “The Multifamily Boom,” “Property Rights and Wrongs” and “Green Building Trends.” Topics will touch on factors affecting both the urban grind and suburban rings.

In addition, NAREE’s well-known “Meet the Press” offers freelancers, columnists, authors, and public relations professionals a series of short, one-on-one meetings – in a speed-dating-like format – with leading journalists from around the nation in every medium.

     Sessions for real estate journalists

The conference also will present a top-notch, two-part class on mastering Microsoft® Excel to analyze public data to uncover real estate trends and yield award-winning news stories, in addition to other professional development sessions for real estate journalists and publicists.

Complete NAREE’s San Antonio Conference registration on www.naree.org or download the printer-friendly PDF to fax to the NAREE office.

Florida CB brokerage marks 100-year anniversary

Coldwell Banker M.M. Parrish, REALTORS®, in Gainesville, Fla., recently celebrated its 100^th anniversary as a company. The April 2011 celebration marking this occasion included a picnic for friends, employees and customers at the historic Thomas Center in downtown Gainesville.

The business was founded by James Parrish and is still one of the most prominent real estate companies in its county. Co-owner and community relations director Susan Parrish said: “You’re only 100 once, and I couldn’t let this pass without saluting those who came before us and raising a glass to all that will come after us.”

In addition to classic American picnic food, the event featured live jazz music, storyboards with the company’s history (pictured), activities for kids and more. Current President J. Parrish is now the fifth generation of the family to run the company, which in 1982 affiliated with Coldwell Banker. (Read the Gainesville Sun article about the event, with pictures.)

The various generations have been heavily involved in the community in a variety of ways, including lobbying for the location of the University of Florida in Gainesville, recruiting industry to move to the city, and constructing public buildings such as the Gainesville Police Department and the south end zone of the UF football stadium.

Coldwell Banker Real Estate CEO Jim Gillespie was on hand for the festivities and said, “Coldwell Banker Real Estate is well-known for our legacy in the real estate industry, and we are so proud of Coldwell Banker M.M. Parrish, REALTORS® for their longstanding commitment and support for the local community, especially today as they celebrate this momentous milestone.”

     Rapattoni busy with new functionality, clients

Ever been in the middle of an MLS session and needed to open up a new one for another buyer? With the Rapattoni MLS, users can open a multiple of new sessions with a simple click of an icon, enabling users to multi-task without losing any of the work they’ve already done.

That’s just one of the new features pushed out recently by the FrogPond sponsor. Rapattoni will offer a new Social Media tool enabling the listing agent to post listings to Facebook and Twitter directly from the MLS. All available fields are customizable by the listing agent once the social buttons are clicked.

In specific markets, Rapattoni has added new boards: Vail Board of REALTORS®, Bonita Springs-Estero Association of REALTORS® (Fla.) and Sutter Yuba Association of REALTORS® (Calif.). It also now offers complete integration with W&R Studios’ Cloud CMA for MetroList® Services Inc., serving 17,500 members in seven Northern California counties.

Hugs, The Frog

Susie Hale, President
Frog Pond
FrogPond Publisher
800.704.FROG (3764)
susie@frogpond.com

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