|The Pond Report -- June 2011
Dear Valued Subscriber,
Painting is not the only thing done “by the
numbers” – business success is too! Our Rainmaker Kathy Broocks Ballard was the
#1 agent in Michigan in 2010 and her Trendsetter broker Jon Swords helps her and
other great agents hit their numbers! Also, our Industry Visionary, Brad Bjelke,
gives us insight from being the Executive VP of one of the top 3 MLS providers,
We let you know that 80% of small businesses have increased
their use of social media. We also clue you in on how to keep social media and 2
other work essentials from wasting your time.
In addition, we have 31
low-cost ways to promote your business and 12 fun tips for you to travel better.
We also describe how the “rule of 3” makes for a better
We’re also welcoming thousands of new readers – subscribers
to the Housing Trends eNewsletter. Welcome! We hope this Pond Report brings the
success “by the numbers” that you’re looking for.
Hugs and Happy Father's Day, The Frog
President/CEO, eFrogPond Inc.
| Become a Local Media Star, Engage Your Community, Attract Deal Flow
to the online encyclopedia Wikipedia, “hyperlocal” news refers to information
about entities and events located within a well-defined, community-scale area,
created by a local resident and primarily for area residents to read. Examples
of hyperlocal news items include talking about Fourth of July events at a
neighborhood park or a musical production offered at a specific high school.
presented by Susie Hale and the Housing
Trends eNewsletter and Pat
Kitano of Domus Consulting Group
offered a new method for agents to become publishers of a newspaper-style
hyperlocal site – and thus become a neighborhood expert and local media star.
have been leading the way since Internet search began,” said Kitano. With
social media such as Facebook and Twitter, he said, you can’t talk about real
estate all the time; you have to have real conversations like a good friend. Instead,
you have to relate to what consumers are interested in. That’s where Kitano’s Breaking News Network comes in.
“Most Innovative Media” by Inman News
in 2009, the Breaking News Network offers Websites with social media-sourced
news and information, built on a WordPress platform to be easy to customize and
update by non-programmers.
Why community involvement is important
Breaking News sites like Breaking San Francisco News (at left) offer the
three items Kitano says any community wants to know: real-time news, things to
do, and “deals” available in the city.
The site offers relevant information, allowing agents to
engage on a local, scalable level – and more importantly, in an automated fashion.
“Social media is inefficient,” said Kitano. “Who has the
time to be everywhere?”
With Breaking News, automated feeds are posted on
neighborhood-focused Facebook and Twitter feeds, you can talk with people who
are commenting, ask them to friend you and even make them a page administrator.
A quote came out at the recent Real Estate Technology Conference & Expo
(RETSO), that “social media is
relational and NOT transactional.” Kitano says instead, “Social commerce is relational AND transactional.” He cited Groupon
as an example of the new social commerce
Real estate part of the discussion?
Of course, you “should
let everyone know who you are and provide real estate information as part of a
Breaking News setup,” said Kitano. But what are the keys to success? “Social discovery is the next big thing,” said Kitano.
“Number one, it connects you to real estate transactions organically. You are
creating a value proposition … don’t push, pull.
“Second and more important for real estate professionals,
this approach creates quid pro quo
opportunities to create business with people like your local restaurants, tax
accountants and plumbers. This is attraction marketing.
“The key is to
become a local media star,” said Kitano.
Sounding good? Click to the Webinar
recording and slides for the full story and your next step to
hyperlocal publishing and career success.
| Make Your e-Mail Signature a Better Connection
still using our e-mail to communicate – but now it can be a more valuable tool
to encourage people to connect with you on your social networks!
Amy Chorew for giving us some great
tips about connecting
via your e-mail signature.
idea is the free WiseStamp e-mail signature tool,
available if you use Gmail, Yahoo, AOL or Hotmail e-mail platforms on a
Firefox, Chrome or Safari browser. The quick
video tour highlights how you can point your e-mail recipients to your
Facebook page (business or personal) and even highlight your latest Tweet.
also suggests using an electronic business card via the sites about.me, Dooid.com,
Google.com/profiles and Follr.com.
Add an HTEN badge to your e-mail signature
If you are using the Housing
Trends eNewsletter (HTEN) and Microsoft® Outlook, then you can add an HTEN
badge to your outgoing e-mail!
There are a number of instructional videos in the FAQs
section of the HTEN Website. Click to see the video on how to insert
one of the HTEN badges.
Make the most of your e-mail with one of these
| Earthquakes, Hurricanes, Tornadoes – Are You Prepared?
aftermath of the Japan earthquake, tsunami and even more
horrifying nuclear disaster, it’s time for us to prepare for disasters –
natural or manmade.
Website, www.72hours.org, helps you make a plan
and build a kit to help prepare you and your family for any emergency:
earthquake, flooding, terror alert, contagious disease, transit emergency,
evacuation, power outage, fire, tsunami, sirens and shelter-in-place.
is aimed at San Francisco residents, but includes general
information valuable for anyone.
www.ready.gov is an excellent, nationally
oriented site with information for families, businesses and kids.
| FrogPond.com takes giant leap as online hub for real estate professionals
a wide range of publishing, software, and communications and marketing
solutions for the real estate industry, FrogPond.com
has relaunched with updated graphics, news and multimedia features.
is the publisher of The Pond Report.
contains 3,500 free reprintable articles, profiles of industry leaders, videos
detailing current marketing trends and tools, and a link to the Housing Trends eNewsletter,
which has almost 40,000 subscribers nationwide.
“FrogPond.com is an opportunity for agents
to get the best information, all in one stop, to arm themselves to work with
consumers who have already shopped on the Internet,” said Susie Hale, President/CEO of eFrogPond Inc. “We have included the
‘best of the best,’ with interviews, business articles and other tools so
agents and brokers can stay ahead of the consumers' knowledge and real estate trends driving the
began in 1994 as a site for booking real estate and motivational speakers and
later was where agents could “cut and paste” articles aimed at homebuying and
selling consumers. Today, reprintable, royalty-free articles on the Website are
aimed at agents, brokers and other business owners, with information on sales
and marketing strategies, personal excellence, customer service and business
Link to Housing Trends eNewsletter, other
who want timely and accurate information to send their past clients, homebuying
and selling prospects now subscribe to the Housing Trends eNewsletter (HTEN).
Hale launched HTEN in 2010 as a monthly, free-subscription publication
containing timely and accurate consumer-oriented content on national and
regional housing sales, economic trends, mortgage rates and calculators, home
improvement and maintenance, taxes and insurance.
electronic publication is customizable for the subscribing agent’s and includes a personalized "Messages" section acting as micro local blog. Agents can
e-mail the newsletter or post it on their Facebook page or Website. It has been
very successful – today having subscribers across the spectrum
of real estate franchises and brokerages. Those subscribers are many of the
long-time – as well as the new – readers of FrogPond.com.
features on the redesigned FrogPond.com Website include “picks” from the
well-read Hale for motivational and real estate books, as well as a sidebar
showing her Twitter feed and entries from the Housing Trends eNewsletter
| Don’t Settle for One Network: Build 3
We all know how important networks are
to succeeding in business. But most people mistakenly focus on building one
network. Instead, you need to think about three separate ones:
operational network is comprised of the people you rely on to get
work done: your peers, direct reports, bosses, and external contacts.
Often times you don’t choose these folks, but you still need to cultivate
- A developmental
network is a group of individuals whom you trust and to whom you can
turn to for advice. Select people who bring a diversity of perspectives.
strategic network helps you prepare for and succeed in the future.
In this group, include people who work and live at the edge of your
current world and can help you see what’s on the horizon.
Source: “The Three Networks You Need” by Linda Hill & Kent
| 12 Ways to Look Cool and Live Better on the Road
by John Forde
a funny thing. We’ve all
got opinions on how to do it best. But lately I can’t help but notice how
different those opinions can be.
my opinions are always more right than most other people’s opinions (I’m
kidding) -- and even though this has zilch to do with writing copy -- I hope
you won’t mind if I air out a few of those differences here. Heck, you
might even find this helpful (for instance, to print and wave in the faces of
fellow passengers). As
#1: If your luggage is as big as a dorm-room fridge, it’s too big. I’m just
#2: If you’ve packed for more than five days, you’ve over-packed. No matter
#3: Just because you CAN put your airplane seat back, doesn’t mean you should.
#4: Ever notice how there’s “turbulence” just before the dinner trolley comes
through the aisle?
#5: Ever notice how some passengers “have” to hit the bathroom the moment the
dinner trolley arrives?
#6: Get the chicken, not the fish. Almost always. I promise that you’ll thank
#7: Guys, pants on the plane. And not just to hide your hairy legs. You’ll get
better service, too.
#8: Talking louder is not a substitute for speaking a foreign language. Learn a
phrase or two.
#9: “Do you speak English?” isn’t that key phrase. Start with the local “please”
and “thank you.”
#10: Sullen taxi drivers, ticket clerks, and security types don’t typify a
#11: Young parents, when in doubt, take the travel stroller. You’ll be glad for
#12: “Try it, you might like it” applies to more than most people might think.
realize I could go on for pages. But ... I won’t. Happy
©2011 by John Forde. John has worked as a direct-response copywriter for 18 years, with a
specialty in the marketing of financial and health information products. His
entertaining Website is at http://copywritersroundtable.com , where
you can sign up for $78 worth of free gifts.
(Flickr photo by David Masters)
| Rainmaker Interview
top producer for the state of Michigan, Kathy Broock Ballard is a fourth-generation real estate
professional and personal branding expert. Her recently redone Website is not
just classy – it’s a lead-generation marvel! Learn about Ballard and how she
flourishes in a tough market.
Ballard’s Rainmaker interview
| Trendsetter Interview
a boutique brand under the umbrella of a statewide brokerage powerhouse is one
task for Jon Swords, an associate
broker for Max Broocks, REALTORS®. With the firm's offices covering the tony
suburbs of northwest Detroit, Swords has transitioned his Birmingham staff to a powerhouse of youth,
diversity and success.
Swords’ Trendsetter interview
| Industry Visionary Interview
Brad Bjelke has been named Executive Vice
President, serving as general manager of Rapattoni, one of the nation’s top
three providers of MLS systems. His former role at the company has been in
overseeing legal and HR – learn from him why that background in management and law
is so valuable at the cutting-edge company.
| 3 Tips for Emptying Your e-Mail Inbox
by Marsha Egan
A clean inbox doesn’t have to mean that you have handled
and worked every item in it. A clean
inbox means that you have briefly reviewed each item in that
inbox, and made a decision as to its priority.
Too many people confuse the act of working their
e-mail messages with sorting their e-mail messages. Just because a message shows up in
your inbox doesn’t require that you immediately work it.
The best practice is to sort it to a place where you can easily retrieve it
and work it in its correct priority. Here are three tips for emptying your
1. Set up a work triage folder. I like to call this the
Action folder. This is where you put ANYthing requiring your action. (Like some
folks use their inboxes for ... ahem ahem.)
2. Stop scrolling. Start at the top (or at the
bottom) and don’t move on until those items are GONE from your inbox. Either
deleted, filed away for reference or triaged in your ACTION folder.
3. Set reminders for the stuff you put in your
Action folder. Choose the date when you want to work the item.
Bottom line: A clean inbox is the result of well-managed
priorities, and results in lower stress.
©Marsha D. Egan, CPCU, PCC, CEO of The Egan Group, Inc., http://inboxdetox.com Marsha is a certified executive
coach and professional speaker, specializing in leadership development and
workplace productivity. Reach her at email@example.com
| Top Tips for Tech, Online & Social Media
Connecting with affluent consumers
Marketing to luxury buyers? eMarketing says wealthy consumers follow
brands on social sites but have different priorities and use different
of Americans under 50 are on Facebook
New survey results from Bank of America reveal an astonishing stat: only 4
percent of Americans under the age of 50 are NOT on Facebook! Click for more
crucial Facebook statistics.
5 reasons for
B2B marketing with LinkedIn
The influence of social media is a cornerstone
to lead generation. Learn why LinkedIn should be a permanent strategy for
9 tips to get comments on your
Getting comments on your blog increases your
SEO benefits, enhances your status as an industry leader, and makes you feel
like someone’s reading your content! Here are 9 ways to encourage people to comment on
dos and 5 don’ts for activating Twitter at events
Are you new to Twitter and events? Here are 10
tips for building an engaged audience and community for online and real-world
events with Twitter.
You’ve completed your profile, found quality connections and joined
groups, so here are some interactive
simulations to help you use LinkedIn more efficiently and effectively.
tips for selling execs on social media
Gaining executive buy-in for social media can be a hard battle. Our
friends at Social Media Examiner have given seven
great tips for success.
and what to post on Facebook
Learn the best day to post, the best time to post, the best words to use,
and the best question to ask in addition to how long your post should be in
Facebook post analysis.
examples of great Facebook pages
If you’re wondering how the “big boys” are using Facebook, here
are 20 amazing examples. You must understand they are all using professionals to create
FBML pages! However, seeing what McDonald’s, Harley-Davidson, Red Bull, Dell and
Coca-Cola are doing is inspirational. (There are several excellent real estate
Facebook page designers, e-mail CJ
awesome B2B Facebook pages
Readers of the previous HubSpot Blog article (above) wondered about great
Facebook pages used by B2B companies, instead of just the consumer-oriented
companies highlighted previously. Here are 7
awesome B2B Facebook pages.
of small businesses increase socnet use
The use of social media networks (socnet) by small businesses has increased
by 80 percent, says a BizReport
about a recent Constant Contact survey. Nearly 100 percent of small
businesses are using Facebook, with 82 percent reporting it’s “an effective
| Social Media to Help Prevent Frog Extinctions
are participating in a unique social networking drive to gather information on
amphibians around the world, according to a new Scientific American article.
save the 6,813 known species of frogs and other amphibians, the Website iNaturalist.org has launched the Global
Amphibian Blitz to gather information on amphibians around the world.
launched on May 25 and had 154 species from 18 countries, photographed and
geo-tagged by the end of the first day! For a video on how to join this effort,
click to Global
Amphibian Blitz or check out the article, “Citizen
Scientists and Social Media Aim to Help Prevent Frog Extinctions.”
Good luck (ribbit) ... from me, “The Frog.”
| 10 Organizing Habits to Make a Big Difference
by Maria Gracia
Do you wonder if it is ever possible to
get organized and stay organized? Believe it or not, it is possible. It really
is as simple as forming and keeping good habits. Once these simple habits are
part of your daily routine, it will be much easier to get organized and stay
It only takes 21 days to form a new
habit. Join along as we being forming habits that can make a big difference.
1. Get rid of the evidence
The easiest habit to form is one that
will make a very big difference: getting rid of the evidence.
For example, let’s say you’ve just made
yourself a sandwich. Simply put everything away that you used to make your
sandwich. Get the bread back to the breadbox, perishables back to the fridge,
flatware to the dishwasher, and so on. When you have finished eating your
sandwich, bring your plate to dishwasher and napkin to the trash (or washer if
you use cloth). No evidence remains that you had a sandwich. This practice will
help eliminate a lot of messes around the house!
2. Pick it up and put it away
Don’t sit something down to deal with
later. Later usually doesn’t show up very soon. When you have something in your
hands, go ahead and deal with it then and there. Put it where it belongs.
In truth, it may be simpler at the
moment to set something down and deal with it later. Get in the habit now of
picking it up (whatever it may be) and putting it away the second you’re done
3. Nightly pickup
Let’s face it. After working a full
day, coming home and cleaning the whole house just isn’t the most attractive
option we can come up with.However, we can do something that will
make a big difference. Get in the habit of spending 15 minutes before bed each
night picking up and straightening up. It will make a huge difference in your
outlook in the morning when you don’t have a mess staring you in the face.
If you do this every night, even your
weekly cleaning activities will be less demanding, because you haven’t left a
week’s worth of messes to deal with on the weekend.
4. Involve the family
The reality is that every member of the
family plays an important role in maintaining an organized home. Hold a family meeting to decide as a
family which chores will be done by each family member. If the members of your
family have a say in chore division, they are much more likely to take
ownership and do a good job, especially if they know going in that the division
of chores can be renegotiated at future family meetings.
Make it a habit to hold a weekly family
meeting. They’re a great habit to get into. They ensure communication and can
make a big difference.
Have you finally gotten to the point of
being decluttered and having what you love and use organized? The easiest way
to keep the level of stuff you have to maintain minimal is to make sure that
for every one thing you bring into your home, one thing goes out – either to
donations, trash or recycle.
By getting into this habit, and
faithfully following through on it, you are much less likely to be overwhelmed
by the level of stuff in the future.
6. Inventory your medications and supplements
Keep a list of all medications and
supplements that each member of your family is taking, including
over-the-counter medications and supplements. Keeping track of these in a
spreadsheet on the computer is an easy way to keep it updated.
Once you have this list compiled, make
sure that your doctor and pharmacist each get a copy of the list. Keep it
updated so that they always have the most current listing. This will help your
doctor and your pharmacist be aware of any possible drug interactions, keeping
7. Assemble first aid kits
Do you have easily accessible first aid
kits, or do you scramble to find even a simple band aid? First aid kits are
inexpensive, well-stocked and available at drug stores, warehouse stores and
department stores. Buy one for your home, one for each of your vehicles and
keep a purse-sized one in your purse or briefcase for easy access. You will be prepared
for almost any emergency.
8. Keep accurate records
We’ve all faced different times when
we’ve scrambled to find all of the paperwork we might need for something,
whether it’s disputing a refused claim with our health insurance, providing
insurance copies, and even the dreaded tax audit. By keeping accurate and
detailed records you will confidently be able to provide what is needed, no
matter the situation. For your own peace of mind it pays to get into the habit
of keeping accurate and detailed records.
9. Do regular family fire drills
Does your family have an escape plan
that everyone knows in case of an emergency? It could be the one thing that
makes the biggest difference to your family’s safety.
Make an escape plan that everyone in
your family can understand – even the youngest member of your family who can
understand pictures. But don’t stop with just having a plan. Hold regular fire
drills to make certain that everyone knows exactly what to do in case of a real
10. Keep a tool box handy
Keep a toolbox in a place where
everyone knows not only where to go to get a tool, but where to go to put it
back when they are finished with it. By keeping a toolbox handy, you’ll have
the correct tool for the job.
After all, it’s much easier to pound a
nail with a hammer than a shoe, or screw-in a screw with a screwdriver rather
than a butter knife. Just get into the habit of putting the tools back in the
tool box as soon as you finish with them.
Want to get organized? Get your FREE Get
Organized Now!™ Idea Pak, filled with tips and ideas to help you organize your
home, your office and your life, at the Get Organized Now! Website.
You have permission to reprint this marketing tip in your
publications. Please include the following Resource Box:
©2011, Maria Gracia. All rights reserved. FrogPond offers you FREE 1 Minute Housing Market Report. Agents Sign Up HERE
for your personalized e-Newsletter.
To request information about 1 Minute Housing Market Report,
royalty-free articles and/or publishing software, call 800-704-FROG (3784) or
e-mail Susie@frogpond.com today.
(Flickr photo by yoppy)
| Three’s the Magic Number
by David Greenberg
Question: How long is the average attention-span? Answer: Short!
How much do people really remember from your presentations?
One of the principles that we teach in our Simply Speaking workshops is that we
tend to remember items that are in groups of three better than any other
For example, some popular phrases in the U.S.
and some other countries include: “Healthy, wealthy, and wise,” “Tall, dark,
and handsome,” “Blood, sweat, and tears,” and of course, “Red, white, and
blue.” If you can limit your presentation to only three points, you’re all set.
But what do you do when you have ten points?
The solution is to learn from the phone company! In the U.S.,
when we tell someone our phone number, we say the first three digits (the area
code), we pause slightly, say the next three digits, pause slightly, and say
the final four digits. This helps listeners remember the entire phone number.
When we write our 10-digit phone numbers, we typically write
them in this format: 888-773-2512, separating
groups of digits with hyphens. Even though there are no hyphens on the phone
keypad, it helps make the 10-digit phone number easier to remember.
To help listeners remember your entire message, group your
main points in groups of three. Provide a roadmap in the beginning of your
presentation such as: “First, I’ll cover [item 1, item 2, item 3]; next, we’ll
take a look at [item 4, item 5, item 6]; and finally we’ll explore [item 7,
item 8, item 9].”
In the body of your presentation, after you’ve covered a
section, summarize what you covered before moving to the next section and
consider entertaining questions from your listeners.
Most presenters summarize only at the end of the
presentation, when the audience may already be lost or sleeping. Remember,
three’s the magic number.
For information about our Simply Speaking® workshops and
private coaching programs, click here now: http://www.davidgreenberg.com Reprinted with permission from David Greenberg’s Simply
Speaking, Inc. Contact him at 1-888-773-2512 or 404-518-7777, firstname.lastname@example.org
You have permission
to reprint this marketing tip in your publications. Please include the
following Resource Box:
©2011, FrogPond. All
rights reserved. FrogPond offers you FREE 1 Minute Housing Market Report.
Agents Sign Up HERE for your personalized
information about 1 Minute Housing Market Report, royalty-free articles and/or
publishing software, call 800-704-FROG (3784) or e-mail Susie@frogpond.com today.
photo by LollyKnit)
| MARS Is Not a Planet … and It Affects You!
The Federal Trade Commission (FTC)
has banned advance fees under its Mortgage Assistance Relief Services
if you’re avoiding short sales or referring them to someone else, MARS still
applies to you. Here’s
a great tutorial
from the Northern Virginia Association of REALTORS® on MARS.
| Irresistible E-News
Questions to ask in new-home transactions
Whether you live in Texas or Virginia, agents who work with
new-construction homebuyers have special challenges. Builder contracts can be
tricky. Here’s a quick
list of the most important questions to ask about a new-home transaction.
31 low-cost ways to promote your business
How can you get your
name in front of potential prospects in the most affordable way? Learn 31 marketing
strategies to help your business find new customers without breaking the bank.
5 things you NEVER say while negotiating
Uh, oh, ever let
something just “slip out” while you were negotiating? Something that either
chilled the air or gave the other party an edge? Here’s
what NOT to say.
3 top daily time-wasters and how to tame
Social media, e-mail
and meetings are work essentials but they are also potential productivity
destroyers. Here are tips
on how to tame these time-wasters.
Seen this amazing natural disaster map?
Shortly after the
devastating Alabama tornadoes, the New York Times printed a map based on
analysis of Sperling’s Best Places, of “Where
to Live to Avoid a Natural Disaster.” Wow, I need to move!
business communication skills women need
Women can improve
both their personal and professional lives by cultivating
these two skills for growth and success. Karen Keller offers encouraging and power-filled words.
| June NAREE Conference “Redefining Urban Missions”
The National Association of Real Estate
Editors (NAREE) presents its 45th Annual
Conference in San Antonio, Texas, June
15-18 at the historic Menger Hotel.
Dubbed Redefining Urban Missions,
the NAREE conference will provide the latest word on home prices, mortgages,
foreclosure and economic trends with expert speakers from all real estate
sectors – financial, commercial and residential.
Urban Land Institute CEO Patrick Phillips
will cover “Real Estate’s Next Great Frontier” on opening day. A panel
discussion will examine “Historic Preservation – Profit and Non-Profit Motives.”
Sessions also will include “The Growing
Latino Market,” “The Multifamily Boom,” “Property Rights and Wrongs” and “Green
Building Trends.” Topics will touch on factors affecting both the urban grind
and suburban rings.
In addition, NAREE’s well-known “Meet
the Press” offers freelancers, columnists, authors, and public relations
professionals a series of short, one-on-one meetings – in a speed-dating-like
format – with leading journalists from around the nation in every medium.
for real estate journalists
The conference also will present a
top-notch, two-part class on mastering Microsoft® Excel to analyze public data
to uncover real estate trends and yield award-winning news stories, in addition
to other professional development sessions for real estate journalists and
Complete NAREE’s San Antonio Conference
registration on www.naree.org or download the printer-friendly PDF to fax to the NAREE office.
| Florida CB Brokerage Marks 100-Year Anny
brokerage marks 100-year anniversary
Coldwell Banker M.M. Parrish, REALTORS®,
in Gainesville, Fla.,
recently celebrated its 100th anniversary as a company. The April
2011 celebration marking this occasion included a picnic for friends, employees
and customers at the historic Thomas Center in
The business was founded by James Parrish and is
still one of the most prominent real estate companies in its county. Co-owner
and community relations director Susan
Parrish said: “You’re only 100 once, and I couldn’t let this pass without
saluting those who came before us and raising a glass to all that will come
In addition to classic American picnic food, the
event featured live jazz music, storyboards with the company’s history
(pictured), activities for kids and more. Current President J. Parrish is now the fifth generation
of the family to run the company, which in 1982 affiliated with Coldwell Banker. (Read
Sun article about the event,
The various generations have been heavily involved
in the community in a variety of ways, including lobbying for the location of
the University of Florida in Gainesville,
recruiting industry to move to the city, and constructing public buildings such
as the Gainesville Police
Department and the south end zone of the UF football stadium.
Coldwell Banker Real Estate CEO Jim Gillespie was on hand for the
festivities and said, “Coldwell Banker Real Estate is well-known for our legacy
in the real estate industry, and we are so proud of Coldwell Banker M.M.
Parrish, REALTORS® for their longstanding commitment and support for the local
community, especially today as they celebrate this momentous milestone.”
| What’s the Buzz?
Rapattoni busy with new functionality,
Ever been in the middle of an MLS session and needed to open up a
new one for another buyer? With the Rapattoni
MLS, users can open a multiple of new
sessions with a simple click of an icon, enabling users to multi-task without
losing any of the work they’ve already done.
That’s just one of the new features pushed out recently by
the FrogPond sponsor. Rapattoni will offer a new Social Media tool enabling the
listing agent to post listings to Facebook and Twitter directly from the MLS. All available fields are
customizable by the listing agent once the social buttons are clicked.
In specific markets, Rapattoni has added new boards: Vail
Board of REALTORS®, Bonita Springs-Estero Association of REALTORS® (Fla.) and Sutter Yuba Association of
REALTORS® (Calif.). It also now offers complete
integration with W&R Studios’ Cloud CMA for MetroList® Services Inc.,
serving 17,500 members in seven Northern California counties.
Hugs, The Frog
Susie Hale, President
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