Highlights:Read what Glade Jones, Industry Visionary, has to say about the industry. Joan Docktor, Voices of Women, shares her personal journey to the Top. Plus Best of Breed: Hear first hand what Broker 'Trendsetters'Sam Rader and Agent 'Rainmakers'Julie Tetsworth are implementing to ensure continued success. Enjoy the interviews.
They
handle the bulk of purchasing decisions for consumer goods AND influence or
manage big-ticket purchases such as homes, autos and furniture.
In
addition, women watch more time watching video on TV and on the Internet, in
addition to being more active on the Web than men.
The
Center for Media Research’s article, “U.S. Women Hold the
Purse Strings,”
says findings from the Nielsen research are crucial for marketing and
advertising messaging. Specifically, the first step toward intent and brand
loyalty is attention to women, whose brains create a very specialized customer.
The
second step toward loyalty is retention, considering her emotional and rational
sides as well as attention to detail. The final step is to maintain social
harmony by not focusing on negative comparisons or associations.
How can you get any work
done when you’re in meetings all day? You can’t. But instead of griping, be
more discerning about which meetings you go to.
Before saying yes to an invitation,
ask yourself, “If I was sick on the day of this meeting, would it need to be
rescheduled?” If you answer “no,” then decline the meeting and try one of these
less time-intensive alternatives:
Get an agenda. Ask to look at the agenda ahead of time so you
can pass on your comments to the meeting organizer to share on your behalf.
(Bonus: This may force him to actually make an agenda!)
Delegate. Send someone else from your group to
communicate your team’s perspective.
Ask for notes. If someone is going to share important
information but you’ll just be listening, request a copy of the meeting notes
after the fact.
When deciding whether to give you their business, prospective
customers trust one source of information above all others: their peers. To
sell more, you need to get your current customers marketing and selling –
advocating – for you.
First, find the core customers who are passionate about your
company. One way to do this is by asking the “net promoter” question: “How
likely are you to recommend us to a friend?” Then, for those who respond with “highly
likely,” make it easy for them to do so right then. Give them the option to
easily post a recommendation to their Facebook friends, LinkedIn connections,
and Twitter followers.
Try giving them the tools to write a product review on a site
important to your market. Or make it simple for them to upload a video singing
your praises.
7 Reasons why FB posts don’t get comments Whew
– I thought it was just me! Turns out there are 7 simple reasons why that greatpost on Facebook
didn’t get any comments … and the fixes are rather simple. And if your posts aren’t
even getting “likes”
– much less comments – you can now learn 10 reasons why. Then you can do posts
that lead to engagement.
Advice on social tact As a real estate agent or broker, your professional response to something
posted on a social media site can make or break your business reputation. A new
survey teaches about ways to respond to
stressful social interactions. Along those lines, did you hear about the Facebook “train
wreck” when a Scottsdale, Ariz., restaurant reacted to bad reviews and a
negative profile on “Kitchen Nightmares.” Whew, juicy!
3 Tools to improve your social media
results Struggling to learn how to judge your Facebook
page’s effectiveness
beyond just the “likes”? I started using one of these free tools immediately to improve my page’s
performance – LikeAlyzer – and I’ll soon be looking at the other two tools.
9 Social-media metrics that really matter Here are even more ways to help you get more results from your numbers
on Facebook or Twitter. Learn about metrics vs. influencers, virality vs. likes
and relationships – what you’re really
shooting for.
What’s new for businesses on Facebook Bookmark this page or like the Facebook Marketing Page to learn about
Facebook news and updates. For instance, if you manage pages from your
smartphone, you really need to download Facebook Pages Manager App v2.0.
6 Tips to grow your Twitter followers Strategic following, guest blogging, hashtags don’ts … all are discussed
(plus more) in this essential article from someone who
regularly shares with his 149,000 Twitter followers.
21 Social media facts, figures & stats
for 2013 The “conversation” over social media has moved on – Facebook is part of our
Web lives, everyone watches YouTube, and we are now obsessed with Pinterest.
Click for awesome stats on the
chief social media venues.
5 Don’ts and 8 do’s of Instagram to build
your brand Real estate brands are getting active on Instagram, but it can be tricky to
avoid annoying its
active users.
Don’t be the one who posts too often or overusing #hashtags. Instead, look at
the 8 Instagram do’s – many of which are perfect for real estate! (You will
sign in with Facebook to view this article.)
“Let
me share with you the history of our company” was how Mark started his
presentation. From there, he continued with a barrage of facts and figures that
would have bored any audience to tears. If this was delivered in a high school
classroom, surely someone would have interrupted Mark by asking, “Will this be
on the exam?”
Whether
you are speaking in a high school classroom where the students are often more
honest about their feelings or in a business environment, where many people
pretend to listen, the reality is that most listeners are thinking, “Why do I
need to know this?” “Who cares?” and “What’s in it for me?”
Here
are three simple magical phrases to use in your presentations and conversations
to keep your listeners interested and understanding exactly why they should
care:
Magic Phrase #1: “So that you...” Example:
“Let me share with you the history of our company so that you feel comfortable
doing business with a proven leader.”
Magic Phrase #2: “What this means to you
is...” Example:
“Our company provides round-the-clock technical support. What this means to you
is that your potential down-time is significantly decreased compared to your
current situation.”
Magic Phrase #3: “The reason this is so
important is...” Example:
“I’ve been conducting these programs for 20 years. The reason this is so
important is that you are receiving time-tested materials, proven in the real
world over and over again.”
As you prepare and deliver your presentations,
put yourself in your listeners’ shoes. Any time there is room for doubt as to
how the information impacts the listeners, use magical phrases like those above
and your listeners will indeed be listening and not wondering “Will this be on
the exam?”
Reprinted from: Communication Strategies from David
Greenberg’s Simply Speaking, Inc.®, Forget Your Title, We’re All in Sales!® For information about their Simply Speaking® workshops and
private coaching programs, click http://www.davidgreenberg.com
You
have permission to reprint this marketing tip in your publications. Please
include the following Resource Box:
When a friend left for his dream job in a
small Texas city, he was concerned his wife and kids would be stuck for months
selling their home. No worries – his home in Katy, a suburb just west of
Houston – sold in a week and a half.
When homes weren’t selling, the ability for
Americans to leave one job for a better one in a different location was
seriously affected. Since the housing market has improved, relocations can
commence and both job-seekers and real estate professionals can rejoice.
With women making up 50 percent of the U.S.
workforce, learning how men and women look differently at business and
operational issues is more crucial than ever. A new book talks about the 4
gender “blind spots” that could damage your office culture, including differences
in communication and decision-making styles. This article reports on the book, “Work
With Me,” saying it’s important for companies to recognize those differences and
“take action to make teams and systems operate more effectively.”
New Google Maps more like a portable
navigation device
Want traffic info delivered to your phone so
you can take a different route? The new Google Maps for Mobile will do that and
offer dynamic rerouting as well. Your tablet will find it easier to search for
things like shopping and restaurants with the new
Google Maps features.
Where to cash in your frequent-flier miles Your odds of getting a free ticket with your frequent-flier miles has more
to do with what airline they’ve been earned on. A recent survey
gives “thumbs-up”
to United Airlines, Southwest Airlines and JetBlue Airways.
Easier security checks for some
international travelers Have
you heard about Pre Check, the TSA program allowing certain travelers to have
an easier time going through security? Well now the program will apply to some
international trips as well. Learn the whole story from this Wall Street Journal article.
Survival guide for summer air travel U.S. airports will
be a real mess this summer. Between downsized TSA staffing at security points
(because of the federal sequester), add-on charges for carry-on bags and ticket
changes, and storm-related delays – you better be prepared! This article tells
you how.
5 Fees worth paying Baggage fees and other add-ons have become quite the irritation when
flying. However, according to travel advisor Christ McGinnis, there are 5 fees you WANT to
pay
when you fly or stay in a nice business hotel.
Dream on & they will come by to wake
you “Oh no, forgot my travel alarm – I’ll just use the hotel wake-up call
instead.” If you’ve ever said that, you might be in for a pleasant surprise
when you travel because some high-end hotels send
actual people
by your room to wake you!
10 Must-have smartphone apps There are well over 700,000 apps in
both the Apple App Store and Google Play. Tech expert Kim Komando has put together a starter kit of 10 apps you’ll use every day.
5 Tips for Evernote Evernote
in an app that lets you save notes: text-type notes, photos, voice memos or
documents you upload. Thanks to Cyndee Haydon for telling us about “Get Organized: 5
Tips for Evernote.”
Apps for your summer
travels Find
Wi-Fi, rain, golf and same-day discounted plane tickets via these apps for your summer
travels.
$12,000 per year
savings by using apps This
blew me away! Smartphone owners
who use mobile apps save up to 88 minutes per day, yielding as much as $12,000
in savings, says a recent survey. The next time you’re told you spend too much
time on your smartphone, use the stats in this article.
10-Must-have apps
for advisors Yes,
consider yourself an investment advisor
and look at these apps for productivity, client meetings, business-building
and staying informed.
Keep track of
mileage: Milebug The
Tech Byte’s Kim Wood says figuring
out your mileage deduction is so much easier with the Milebug app. Available for Android, iOS and
Windows 7 smartphones, Milebug has GPS integration and keeps track of the miles
you’ve travelled. Now for your 2013 taxes, you can get a calculation of your
work miles with one push of a button.
Are you one of the smart
61 percent? Consumer Reports has found that 39
percent of smartphone users don’t secure their phones … and that’s scary! Just
think what a thief could gain from that mini-computer/lifeline that fits in
your hand. Check out some of the excellent ideas on protecting
your smartphone.
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A
new 
by David Greenberg
5 Tips for Evernote
